Do you want an eCommerce site that can grow exponentially with less assumptions and more concrete data?
Continuous improvement and marketing automation are the main ingredients to thriving online in this rapidly changing world where user expectations of online shopping experiences are high. It only makes sense to make sure your eCommerce site is designed for growth.
What Should Your
eCommerce Site Be Optimised For?
eCommerce Site Be Optimised For?
1. Seamless Website Flow and Speed
For eCommerce, product organisation carries a lot of weight. If products can’t be readily found in the assumed product categories or via search, the shopper may become frustrated and leave for a site with more intuitive navigation. In addition to this, if your eCommerce site doesn’t load in 3 seconds or less, 40% of users are likely to abandon the site.
2. Making It Easier To Buy
The more steps that people have to go through to checkout, the less likely they are to complete the process. The shorter you can make it, the easier it will be for your customers.
3. Increasing Order Value
To increase your average order value, you need to trigger customers to add more items to their cart before checking out. The approach to this is usually experimental and is best when continuously improving your eCommerce site through A/B testing.
4. Meaningfully Show Up On Search Engines
Creating educational and authoritative content that solves your prospective customers problems is the best way to show up in search results. With the addition of on-page SEO optimisation for each product, you should see targeted increases in inbound traffic and interaction with your website.
5. Intelligent Automated Marketing
Marketing automation makes it possible for you to intelligently automate several marketing tasks with tools to save time and effort while boosting the efficiency. When your eCommerce is doing a lot of the heavy lifting for your marketing, you should expect increases in sales, while you sleep.
Showing Other Big Brands
Have you ever noticed a website redesign of Amazon? No? Exactly! They’ve been doing incremental design changes for years. If the #1 worldwide online retailer is doing it - there’s probably a reason.
How Do We Do This?
Traditional eCommerce Design
Growth-Driven eCommerce Design
1. Understand Goals & Objectives
Before the project begins, we discuss goals and objectives your organisation is looking to achieve with a GDD eCommerce site. Based on this we determine the high-level project scope which we use to start the project.
2. Discover & Plan Strategy
We work on developing an empathetic understanding of your audience’s world, your product and it benefits. With this information, we build several buyer journeys to develop an understanding on how to simplify the purchasing process for your users through your eCommerce site. This entire discovery is then converted into an executable plan.
3. Develop Launch Pad Website
Quickly build an eCommerce site that looks and performs better than what you have today, but is not a final product. Rather, your launch pad site is the foundation on which we build and optimise.
4. Continuous Improvement Cycle
Once a launch pad site live and collecting user data, high-impact actions need to be taken to improve the eCommerce site. Improvements are deployed on a bi-weekly basis.
Need More From Your GDD eCommerce Site?
Country personalisation automatically changes the starting points of the users journey on your eCommerce site based on the country of the user. This helps with connecting with your audience on a personalised level with relevant products, prices, payment options, and content, leading to increases in conversions.
Our team will assist in planning and developing integrations that allow you to have information flow between vital platforms and keep all systems up to date with the correct user data. Typical integrations include Salesforce integrations, Marketo Integrations, Google Analytics integrations, and Custom integration to in-house systems.
A/B Testing (Split Testing)
Split testing your copy, offers, and design will allow you and your team to determine the best messaging, offer, and layout for your specific audience. Data gathered during A/B testing can also be documented to help influence future design, offers, products and content.
Interactive Quizzes and ROI Calculators
Give your users the ability to “Self-Diagnose” themselves on your website by filling out an interactive quiz or calculator. Every quiz or calculator will be customised to your needs and branding, and integrated with your CRM to help your marketing and sales team.